NOW AVAILABLE IN ASDA
NOW AVAILABLE IN ASDA
Say goodbye to harmful cleaners and say hello to better health!
24/7 Midwifery Support with EricaAI & Live Midwife Chat Expert, Reassuring Guidance—Anytime You Need It
At Dew, we believe every parent should have access to trusted, expert support whenever they need it. That’s why we’ve partnered with EricaAI—the first AI Midwife Assistant of its kind—alongside our Live Midwife Chat Service to offer you 24/7 guidance and reassurance, wherever you are in your parenting journey.
Whether you have a quick question, need support with a Dew product, or want to talk through something more personal, you’ll always have access to evidence-based, compassionate guidance
Frequently Asked Questions
EricaAI – Your 24/7 AI Midwife Assistant
Always on, always ready to help.
- Instant answers to common pregnancy, birth, and baby care questions.
- Trained exclusively on trusted, evidence-based midwifery content.
- Advice on Dew’s full range of baby care products.
- A reliable companion for those moments when you just need quick, calm reassurance.
Live Midwives Chat – Personal Support from Real Midwives
Available Monday to Friday: 10 am–2 pm and 4 pm–8 pm
- Chat directly with experienced, registered midwives.
- Personalised advice based on your unique situation.
- Ask follow-up questions and get tailored support.
- Guidance on when to seek further care if needed.
How to Use the Service
Available Monday to Friday: 10 am–2 pm and 4 pm–8 pm
- EricaAI is available 24/7—just type your question to get started..
- To chat with a live midwife (Monday–Friday, 10 am–2 pm & 4 pm–8 pm), simply start typing your concern during service hours.
While EricaAI and our midwives are here to provide supportive, expert-led information, this service is not a replacement for in-person medical care. For urgent concerns or emergencies, please contact your healthcare provider or local emergency services immediately.