Creating your ideal home begins with reliable, gentle cleaning solutions. Because of this, we are thrilled that Ideal Home has featured our Multi-Purpose Superclean and Red Wine Stain Remover in their November 2025 Cleaning Editor Picks. I’m Erik Smith from Dew Products, and I’m excited to share why this recognition matters and how these products continue to impress homeowners and professionals.
Ideal Home’s endorsement reflects the care and research behind our formulas. It also confirms that our products deliver effective cleaning without harsh chemicals or overwhelming fragrances.
Why the Ideal Home Feature Means So Much
Ideal Home remains one of the most trusted voices in British homes and lifestyle. Their advice influences how people buy, clean, and organise. Therefore, appearing in their Cleaning Editor Picks offers powerful validation. It helps new customers feel confident when trying Dew Products for the first time.
Their Cleaning Editor, Lauren Bradbury, tests dozens of products every month. She evaluates multi-surface cleaners, vacuum cleaners, steam cleaners, stain removers, condensation solutions, and more. After thoughtful testing, she selected only twelve products for her November recommendations. Fortunately, Multi-Purpose Superclean and our Red Wine Stain Remover both made the final list.
What Ideal Home Noticed About Dew Products
Lauren shared that she often prefers gentle yet effective cleaning solutions. Because of this preference, Multi-Purpose Superclean stood out immediately. It offers powerful cleaning without fragrance. This detail matters to households with children, pets, allergies, or sensitivities to chemical smells.
She also praised our Red Wine Stain Remover for its surprising strength and ease of use. As festive gatherings approach, accidents become more frequent. This stain remover handles spills quickly. Although small, it delivers big results. Ideal Home recognised that practicality, affordability, and reliability are essential for everyday cleaning.
You can read the full Ideal Home feature here: Ideal Home Cleaning Editor Picks.
How Multi-Purpose Superclean Supports Your Ideal Home
Multi-Purpose Superclean was created to simplify household cleaning. It works on many surfaces. It removes grease, dirt, and residue without leaving a scent behind. Many people find strong fragrances overwhelming, so we designed a gentle formula that still performs well. Because of this, it suits modern, health-conscious homes.
Furthermore, Ideal Home appreciated its fragrance-free formula. It suits shared spaces and supports households that prefer low-irritation cleaning. Although mild, it offers impressive cleaning strength. This balance sets Multi-Purpose Superclean apart from chemical-heavy supermarket cleaners.
You can explore the product here: Multi-Purpose Superclean.
The Power of Our Red Wine Stain Remover
Our Red Wine Stain Remover remains one of our most versatile products. It tackles spills on carpets, clothing, and upholstery easily. Because of its speed and reliability, customers often recommend it to friends and family.
Ideal Home found it especially useful ahead of the Christmas season. More gatherings lead to more spills. With this cleaner, small accidents never become long-lasting problems. Lauren even considered placing it as her top pick. That recognition means a lot, especially because she tests so many products each month.
Discover it here: Red Wine Stain Remover.
You may also buy it at Robert Dyas: Purchase at Robert Dyas.
Why Customers Prefer Dew Products
Customers value gentle cleaning. They also value solutions that do not rely on harsh chemicals or artificial fragrances. Because of this, our products continue to grow in popularity. They help people maintain cleaner, safer homes and support healthier indoor environments.
- Fragrance-free cleaning for sensitive households
- Eco-conscious formulations made with care
- Affordable products that deliver premium performance
- Trusted results backed by real testing
These qualities make Dew Products a favourite for families, pet owners, and anyone wanting a safer home.
Achieving Your Ideal Home With Better Daily Routines
Clean spaces create calm spaces. Because of this, we design products that make cleaning easier. When cleaning becomes simple, routines become sustainable. Additionally, gentle formulas protect surfaces and improve indoor comfort. This approach helps more households achieve their ideal home without compromise.
Multi-Purpose Superclean and our Red Wine Stain Remover show that strong performance does not require harsh chemicals. They reflect our mission to create cleaning solutions that protect people and the environment.
Final Thoughts From Erik Smith
We are incredibly proud to see Multi-Purpose Superclean and the Red Wine Stain Remover featured by Ideal Home. This recognition celebrates the passion and commitment of our team. It also confirms that gentle, effective cleaning matters to households across the UK. Thank you to everyone who supported us and helped make this achievement possible.
Your ideal home deserves products that work with care, consistency, and integrity. Dew Products will continue creating solutions that help you enjoy cleaner, safer living every day.