It was a great experience for Dew to collaborate with Professor Norin Arshed and the School of Business at the University of Dundee, on a green enterprise initiative for primary and high schools called "Kids Take Action Against Plastic". Pupils set up their businesses via a "Business Club", and through a series of eco-friendly activities, highlighting the significance of reducing and recycling plastic, pupils gained valuable knowledge, providing real-life experience to positively impact education, society and the environment, to achieve a more sustainable future. All this while generating revenue for the school by setting up a Dew refill station. On average, for every litre of dew refilled, 1kg of carbon was saved.